Meet the Team

  • Aram Ostadian-Binai

    FOUNDER & CEO
    aram@thesoulfuls.co

  • Marita Amour Itela

    SOCIAL MEDIA COORDINATOR
    marita@thesoulfuls.com

  • Fay Fernandez

    PROGRAM & EVENT DIRECTOR
    fay@thesoulfuls.com

Meet Our Board Members

  • Dr. Poornima Luthra - Forperson / Chair of The Soulfuls

    Associate Professor, Copenhagen Business School

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    Dr. Poornima Luthra is Associate Professor at CBS, a renowned author and expert in the field of diversity, equity, and inclusion (DE&I). She has authored two influential books, 'Diversifying Diversity: Your guide to Being an Active Ally of Inclusion in the Workplace' and 'The Art of Active Allyship'. Additionally, Poornima's thought-provoking insights have been featured in Harvard Business Review articles. Her expertise has also earned her recognition as one of the world's 30 most up-and-coming management thinkers by Thinkers50 in 2023.

  • Eva Svavars

    Group Client Lead & Partner of Lead Agency

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    Eva Svavars is Partner and Brand and Communication Advisor in the Nørrebro based communication agency LEAD Agency. Besides that she is Chair of the Board in Kvindeøkonomien (Women’s Economy) a NGO that works for promoting economic equality across genders, and she is a Board Member at the concert venue Gimle in Roskilde. Eva has joined The Soulfuls because she finds absolutely no excuse for the giant lack of diversity across our creative industries. We need to pave the way for these brilliant souls and we need to promote our role models, so that young women feel encouraged and ready to rock. If she can see it, she can be it.

  • Thandi Dyani

    Independent Consultant and DEIB advisor, and external Network Organizer for Africa Region & the Nordics with the BMW foundation

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    Thandi is working with leaders to inspire responsible leadership and catalyze change aligned with the SDGs. She is an advocate for gender and racial equity and works with different organizations and leaders to foster justice, equity, diversity and belonging strategy, training and awareness. Thandi co-initiated The UnLearning Journey for racial equity, a platform for reflection, awareness, training, leadership transformation, The Gender Alliance to accelerate gender equality and the Nordic Denial Podcast series.

    She has also been a DJ for more than 25 years, passionate about the creative sector that led to the relaunch of her organization One Groove in 2023 but now together with her Husband. A platform to create equity in the music industry.